Wednesday, January 4, 2012

Multimedia



Typography and Art!
I have three links for you to look at. Check them out and think on typography. What is it? They're just words, right? Why do you think big companies pay artists for typographic work? How might typography effect you or other potential consumers? Is graffiti, even if illegal, typography? What do you think about typography? Think about these as you watch the video and looking over the websites below and reflect on your thoughts over it. (video not working? try firefox)






TypoGRAPHIC - pay extra attention to the anatomy (use firefox), gallery, and studies sections.
Type101 - a myriad of great resources for people new to typography.
Bits and Pieces of Type - Basic typface anatomy
Jeremy Tankard Typography - use the drop down menu on the left to view his projects.
Typographica - a site full of content on typography.





letter S letter P e letter L letter L
letter W letter i letter T h
Caslon metal type letter f L counterfeit Lego letter I C scrabble letter K letter r


Check out Spell with Flickr.

Type something in and watch Flickr spell it out for you.







Anatomy of a Font


Using the links I provided you with earlier, can you identify 1-16 in the diagram? (Click the image to enlarge it). Terms: Apex, Ascender, Arm, Bowl, Counter, Crossbar, Descender, Ear, Finial, Link, Loop, Serif, Spine, Spur, Stem, Tail







Drawing with Typography!




Using the type tool (just below the pen tool), try to create pictures using text. It may take quite a few layers of text to illustrate your picture. Whats quite a few? I'd say around 20-25. It might be easier to start with a photo on the background, and put a layer of white paint at 50% opacity like we did with the pen illustrations. Then you can position the text or letters on top of the image, instead of guessing the shape of what you're trying to draw. Don't forget to increase the white layer to 100% opacity at the end. When you have the type tool selected, you can change the font, size, etc in the overhead menu.





More About Typography
Typography isn't just pictures made of words... theres much more to it then that. Poster and document design can also make good, or poor, use of typography.

Look at some of the typographic work below to see some other examples of typography.

Its even more than just images too. Its also used in video, often called kinetic typography. Some examples have been around for quite a while in movies, most commonly seen in movie credits. With technology becoming more and more available, and easier and easier to use, kinetic typography has gained popularity as well. Majority of these are created with Adobe After Effects, however, similar productions could be made with clever use of online applications like Prezi in combination with iMovie. I've provided a few examples below, if the videos have trouble, use firefox.


From a notorious radio news broadcast in 1938

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